My diploma project was a client project done with Godrej & Boyce Mfg. Co, Mumbai. A new idea that leads to a new range of products or designs is inadequate unless communicated efficiently. The philosophy of "Just Right" was facing the same d
The project started with some primary research in the nearby slum area where I realized how challenging it was to just question people about the concept of "Just Right" in their life. I asked various questions to understand what motivates them,
Based on the insights from my research, I decided to take the public service advertisement (PSA) approach.
Screenshots from the PSA
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